Services to Leaders
Coaching Essay: Authenticity
Authenticity: A Learning Approach

(c) 2007-10 by
Angus Cunningham
President, Authentix Coaches
angusc@authentixcoaches.com
Last updated on: 100317
Authentix Coaches
Consumers and clients are increasingly demanding the quality of authenticity from
organizations.  Employees are also looking for authenticity from their leaders, as are
recruits from their prospective employers, purchasers from those trying to sell to them,
salesmen interested in the needs of their prospects, investors dependent on the people
who direct or lead the organizations in which they invest, bosses from their employees,
and lonely people desperate for dependable companionship.  And authenticity exchanged
amongst colleagues, friends, and family members is, of course, a paramount expectation.  
What then
is authenticity?  There's no simple answer for authenticity means different
things to different people.  Following, however, are some reflections on the elements of
meaning evoked by the word "authenticity".  I hope they will stimulate further
understanding of an issue in which realization of satisfying and productive relationships
of all kinds is increasingly at stake.

Both the adjective "authentic" -- from which the word "authenticity" is derived -- and the
noun "author" begin with the same sound, namely that of the word "awe".  Should we
conclude from this that authenticity is a quality of energy reminiscent of what we feel
when we experience some person, event, thing, or idea as awesome?  When we refer to
someone as the author of a document, or sometimes as the author of a deed, we are
recognizing as present in them the power to initiate or originate -- whether we consider
that power to have been used admirably, legitimately, or disgracefully.  We also speak of
an authority requiring authentication of an identity before the authority will be ready to
issue, for example, a driver's licence, a passport, a franchise, a mandate, or a certificate.

These ideas help me become aware of the meaning I attach to the word "authenticity".  They lead me to conclude
that authenticity is the quality by which one senses that some existent or idea is "an original" or that some person
is remarkably individual or that some expression is intimately drawn from a certain person's experience or that
some behaviour or event is especially true to what I believe is the character of the person or people involved.  In
other words, if I consider an act to be so original, or a statement to be so much more true or aptly just than any
principle of moral rectitude or science or ethical depth of which I have hitherto been aware, then I will feel a touch
at least of awe.  If I, as an observer, feel that the presenter of an object or idea or the issuer of a work of writing
or of some other art exhibits such an unusual degree of honesty, sincerity, thorough-going insight and/or sheer
beauty, then
, regardless of what others may think, I feel virtually compelled to acknowledge the presence of
genuine authenticity in another.

But what about my own authenticity?  Need I have concern about that?  For a period of my life, I had no doubts
about my own authenticity.  But, knocked about in the school of hard knocks, I began to notice, in reviews after the
event, that I was not expressing myself authentically.  Not always aware of this in the moment of expression, I
became perplexed as to why people were not trusting me as much as I felt justified in expecting.  It was toward
the end of that period of perplexity that I began calling my firm by the name
Authentix Coaches.  By then, the word
"authenticity" was signifying for me a quality of energy that
either induces me to respect its author extraordinarily or
that I myself want to manifest in a narrative of my experience or in a presentation of a proposal to which I feel
passionate commitment.  But how any particular person assesses what s/he observes as authentic or not is, I
believe, very largely a matter of whether what s/he perceives is affirming what s/he already believes or wants to
believe.

How, then, can someone gain appreciation for, or at least recognition of, his or her own genuine authenticity?  The
answer for me is that a scrupulously and consistently accurate person is very often perceived as authentic, but not
always in the degree to which he or she will be satisfied.  Indeed, one can rarely be sure of enjoying the
satisfaction of being recognized as behaving authentically; but one certainly increases one's chances of such
recognition if one gives care to assessing the assumptions one has ascertained are held by one's colleagues or
audience concerning one's expected social role and values and also to being accurate in describing one’s own
unfolding experience.   
One appears at one's most authentic when one seeks – consciously (but not so
consciously as to be considered freakish) – to give expression to one's own vision, ideation, or narration in
terms credible to one's companions or audience.
 In the case of a true visionary this requires extreme courage.  
But "screwing one's courage up" will not, however, be successful for long, for such expressions will eventually be
sensed as bravado -- either unreal or false or else meaningless, tasteless, impractical, immoral, or even disgraceful
-- by even modestly skeptical others.

Authenticity may also be conceived as the integrity of one's "I concept".  Verbal authenticity starts growing when
we first try using the word "I" and continues to grow if we get validation from those around us.  In my coaching
practice I often sense a need to make distinctions between the meanings of words that refer to concepts out of
which the present interest in the idea of authenticity seems to me to have emerged:

A valid expression is one whose logic is recognized as consistent with the implicit value system of those who
consider it valid.
 Example:His application for sick pay is not valid”.  Pronouncements of validity or otherwise
typically come from someone having an officially sanctioned power to announce the verdict of his or her
organizational mandate in regard to another’s request or application.  Implicit in use of the words “valid or invalid”
is the existence of a value system taken to be unimpeachable by both parties in a relationship in which such words
are properly used.  The party not having power in a relationship can, however, sometimes feel violated by what
s/he believes to be a serious lack of either reasonability or rationality in the value system to which the party having
power expects conformity, in which case a serious dispute/conflict is in the offing.

A logical expression is a representation of an idea in words that, sounding OK, evoke in another little need to
assess their truth with any degree of rigour or profundity.
 Example: "Time is money".  A logical statement is
rarely challenged, but when it is, someone has recognized that, if it were taken as entirely reliable truth, it would
become misleading.  In the example, although time is not exactly money, the two are closely related in
circumstances in which the nature of the relationship between time and money is both precisely known and
paramount.  Although many will agree with a logical statement, its lack of intrinsic coherence in some (usually
unforeseen) circumstances can seriously mislead people, especially the members of one's immediate affinity group,
who habitually accept a logical statement without question.  Moreover, many logical statements are clichés, i.e.
thunk thoughts unlikely to have much specific relevance to present circumstances (although they do have a
superficial connection), and so they will intoduce very little insight to the conversation.  Charmingly charismatic
politicians (like former British PM Tony Blair or former US President Bush) have frequently used simplistic logic to
portray scenarios in which the courses of action they prefer, for whatever reason(s), seem, amongst their fans, to
be the "right thing to do".

A reasonable expression is a representation of an idea in words that someone else who is in the habit of
questioning finds "right enough", i.e. in no way offensive.
 Example: "A shock and awe invasion of Iraq will
cow the Baathists into accepting it
".  This might have seemed a reasonable assertion to those used to winning by
dogged insistence.  But actions based more or less on that so-called reasonable assertion triggered, in actuality,
severe covert resistance to the point of a majority of observers commenting that the US had got itself into a
"Vietnamesque quagmire".  Reasonable statements articulated to groups a little larger than one's natural affinity
group add educational value; but, to be accepted as reasonable, care is required to eliminate from them
assumptions likely to offend or evoke contempt.

A rational expression is one representing an idea whose truth someone has tested profoundly.  Example: "A
rational statement is likely to meet with 'flak' both from ideologically rigid and from thoughtless people, to
both of whom a rational statement is unlikely to appear either logical nor reasonable
".  Rational statements,
while having value precious to humanity at large, are best kept limited in exposure to audiences to whom raw truth
is considered to be more vital than "psychologically smoothed sooth".  Rational statements require the investigative
diligence of expert and scrupulously honest researchers and detectives.  Their successful communication will
typically require heroic commitment unless addressed to people who believe they are on what change-leadership
author Daryl Conner refers to as "a burning platform", i.e. in must-grow/change-to-survive circumstances!

Following is a table summarizing these definitions:

You won't find much of this in a dictionary or encyclopedia.  Dictionaries and encyclopedias do reflect common
usage,  but our purposes, if they are both authentic and ethically well-considered, is to convey, and hopefully to
gain receipt of, a clear and, hopefully vitalizing, message -- or at least some thoughtful feedback.  For this we need
to keep to a single meaning for each word within the confines of a particular conversation, and we also need clarity
in the distinctions we and our audience make between the meanings of the significant words we use.  Moreover,
although the range of messages needing to be conveyed is usually much more philosophical outside of an
emergency than within one, such clarity is always preferable to mere brevity.  Keeping this in mind helps one select,
just as revered authors do,
precisely the word that conveys exactly the message one intends to convey.

This learning approach to working with the idea of authenticity has a consequence for the practice of empathy
because the idea of personal change may, paradoxically, be a socially morbid one.  In our work to facilitate the
growth of individuals and teams,
Authentix coaches often observe the release of enormous amounts of energy that
have been trapped by authoritative diagnoses or brusquely insensitive, if also earnest, judgments.  For example,
have you noticed that psychiatrists feel obliged to make diagnoses -- perhaps because that is how they get paid --
and that families not infrequently misuse diagnoses by presuming the member who has had a psychiatric diagnosis
must be the one who is  "wrong" or "the problem"?  So, while a diagnosis may appear to be the authentic truth of
an expert, it cannot be a healing factor unless the diagnoser takes the time to summon the
empathy to explain,
non-judgmentally, its ramifications to all the people significantly in relationship with the diagnosee:

Empathy: The discipline/capacity of being actively present to hear the needs, wants and aims of others
affected by one's behaviour (action or speech), and of anticipating accurately the sensitivities likely to be
excited by one’s inclinations to share (or hide) potentially painful or frightening possibilities with (or from)
others.

Diagnosees are not machines to be changed.  Both diagnoser and diagnosee are human beings who automatically
grow because we are all alive and life always grows until it ends -- although perhaps not as fast as some may
desire.  That seems to me to be the rational conclusion of Erich Fromm's thinking in his classic 1942 book "
Escape
from Freedom
".  Authentix Coaches is only advocating a small word difference -- from "change" to "growth", but the
effect of doing so is to add empathy to authenticity, and thus a vitalizing balance to any professional approach.  At
the level of a society, the effect of an individual combining empathy with authenticity may one day be to make social
hierarchies much more flexible, displays of fuller authenticity safer for all, and thus vital learning faster for everyone
in organizational life.

Eye-Zen English is a set of linguistic principles proven by Authentix Coaches to facilitate the development of insight,
trust, and cooperation through safe, empathic, and authentic verbal expression.  An overview of Eye-Zen English is
available at the following
link.


Toronto, Ontario, Canada, 071203-100317
Excerpted from "
Non-Presumptive Communications", to be published in 2010
Navigating the Dilemmas of Judging
Ideas for Stimulating Curiosity
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Goal of Articulator
for Receiver's
Assessment of
Message:
Articulator: "I want my message assessed as ....
... Valid"
... Logical"
... Reasonable"
... Rational"
Articulator's Typical
Purpose:
Deliver a judgment or
verdict
Persuade or motivate
to a point of view
Develop, maintain,
and hopefully improve
affinity
Educate or enlighten
from a disabling
denial or ignorance
Expectation in
Articulator's Choice
of Words to Convey
Message:
Receiver will…

REACT
by quickly judging the
thought articulated
as conforming with a
value system the
receiver has
automatically been
taking as a given
Receiver will…

REACT
by quickly judging the
thought articulated as
“sounding OK”
Receiver will …

RESPOND
to what he/she
perceives as a mild
challenge: to re-
cognize the idea
articulated as a
logical extension of
his/her existing
beliefs (or at least
indicative the
articulator is
harmless)
Receiver will …

RESPOND
to what he/she
perceives as a
strong challenge:
to gain freedom from
beliefs the articulator
appears to have
proven have now
become either
enslaving or
debilitating
Qualities, skills,
knowledge required
of articulator:
Intimate knowledge
of the specifics of the
receiver’s value
system
Fashionable,
vernacular literacy
Empathy through
narrative relevance
&/or pertinent
technical literacy
Courage, insight,
patience,
persistence,
dedication to verbal
truth
Articulator
exemplars:
Alpha male (or
female) boss
“Run of the mill”
politicians
FDR, but also most of
us at our social bests
Gandhi, Einstein,
Mandela
Churchill, Eisenhower, Kennedy.
© 2009-10 Angus Cunningham – permission requests to angusc@authentixcoaches.com