Authentix Coaches
div. SRL Systemtree Resources Ltd (est. 1980)
The values by which the leaders of an organization live strongly influence its
culture, and the quality of an organization's culture determines the level of
both its sustainable performance and the well-being enjoyable by its
employees & associates.  Therefore, as leaders, we must pay close attention
to the values by which we live.

"
Value systems", wrote management consultants John Kotter and James
Heskett, deans of the literature describing the many subtle linkages between
culture and organizational performance, "
when expressed in written form,
often sound either hopelessly idealistic or vague to the point of uselessness,
or even inappropriately religious (e.g. 'Treat others as you would have them
treat you').  Yet that very value system is the key to performance nowadays
because it tends to energize managers and get them to do what is needed to
help firms adapt to a changing competitive environment.
"

The ethics that
Authentix Coaches bring to all our relationships and
engagements are rooted in the following eight value disciplines:

Honesty: The discipline of avoiding either inaccuracy or deception and of
being reciprocally open about intents and evolving intentions

Verbal Integrity: The discipline of being true to one’s word, or promptly
honest in warning of exceptions arising because one was unable to anticipate
intervening circumstances

Empathy: The disciplines of (a) being actively present to listen to the needs,
wants, desires, and interests of others in one’s family, client, team, prospect,
community, or organization and (b) anticipating accurately the sensitivities
likely to be excited by one’s desires to share (or hide) potentially painful or
disturbing data, hypotheses, expectations, or possibilities with such people

Accuracy: The discipline of caring enough about the communication of data,
observations, facts, hypotheses, findings, questions, observations, assertions,
feelings, needs, requests, and recommendations both to avoid misdirection
and to engender mutual trust that the goals of the team/organization are
being respected intelligently

Clarity: The discipline of making sure that a message, either outgoing or
incoming, has been understood before concluding that a communication
cycle is satisfactorily complete

Courage: The discipline of (1) either asserting or forbearing when seemingly
idiotic convention supports the opposite, and (2) either accepting
responsibility for a job, project, engagement, contract, person, team,
organization, or community, or articulating honestly and accurately one’s
reasons for declining to accept it – but only after carefully ascertaining that
one is doing neither out of either bravado or egotistical desire for
acclamation

Discretion: The discipline of making faithfully practical protection, or
properly authorized recognition, of the proper ownership of valuable or
sensitive information

Coherence: The discipline of (1) searching for, and either eliminating or
explaining, the paradoxes underlying one’s own behaviour, assumptions
and aims and (2) gently helping others to do the same.

These eight values, when discussed seriously and serially through focused
conversations involving either owners or employees, or both, have the
simultaneous effect of "injecting prosperity" into organizations and
modelling well-being for individuals.  Tested in enterprises of up to 50
employees,
Authentix Coaches see no reason to anticipate any limit in
their applicability to larger organizations -- so long as the CEO has interest
in the establishment or refinement of an intelligently structured set of
corporate values (see
chart indicating impact of culture on corporate
performance).   

As leading individuals take interest in these values, inquiring and focused
and unabashed
curiosity is aroused, insight replaces rigid and out-of-date
simplicities
, and "aspirational value ladders of empathic authenticity" begin
to be identified in customized, practical ways.  What's more, annual per-
employee output increases by approximately $25,000 to $35,000!

But implementation is definitely not a one-shot announcement or even
several follow-up cajolings!  Professionals do find the
Authentix Eight
values initially attractive but, when called to account for a shortfall in, say,
empathizing, many sporadically try to shoot one or another of the values
down.  Our experience is that such efforts, if supported by experienced

coaching
, eventually result in even more committed support, and also the
identification of other values specifically needed in a particular
organization's circumstances.

Case Example: A client of ours had spent 3 years trying to implement an employee
share ownership plan (ESOP).  The company had incurred expenditures of tens of
thousands of expert consulting dollars and many hundreds of hours by its most
talented employees, but the ESOP task force leader was declaring himself "solemn"
with respect to the chances for success of the ESOP's launch. Within a month of
announcing a set of 18 values that were developed in consultation with
Authentix
Coaches
and included the eight listed above, 90% of this company's full-time, more
than one-year, employees had taken up the ESOP offering.  Although no change in
the already tabled offer was made to sweeten the ESOP deal,
this figure is nearly
three times what is typical of North American ESOP launches!

This is not to suggest that an ESOP is good for every company.  No, but if
you are an owner considering an ESOP, you might wish to begin imagining
the positive impact a well-conceived ESOP launch can have on your  chances
for attracting capital or transferring ownership!  More important, however, is
active consideration of values that make clear sense for your company's
circumstances.

The
Authentix Eight cannot be all of the values that define a sizeable
organization's culture.  Some values, such as service to customers or clients,
are eternally critical to success.  But trying one's best to include these eight
in one's relationships with one's colleagues, bosses, employees, associates,
and clients does increase the extent of one's own unique
authenticity that
manifests productively and attractively to others.  One's efforts then
contribute to an increase in the productivity of any group of which one is a
member -- whether or not one is the appointed leader.

After due consideration of these values, a very high percentage of both the
owners and employees of virtually any enterprise will agree that their
workplace culture will be better (more prosperous and more internally
harmonious) if aspirations to become proficient in behaviours that respect
these values become a guiding part of the development of the culture of
their workplace
.

Finding the "hand holes" to pull oneself up, or help others up, any
substantive "aspirational value ladder" is, of course, another step in the
application of the idea of empathic authenticity to organizational life!  And
that is why
Authentix Coaches' founder, Angus Cunningham, is now in the
final stages of completing his
book on the subject -- a book in which his
successes and failures in researching, defining, and helping his clients install
values that balance all stakeholders' interests are authentically described.
Our Engagement Values & Ethics
Last updated: 091218
Seeking equanimity,
or at least poise,
before either
excitement or
comfort, today’s
leaders develop and
share insight, sow
inspiration, and apply
our passions to
advancing not only
our own aims but also
those of our families,
clients, and
supporting
communities