Authentix Coaches are equipped to help people in any functional specialty
improve their focus and efficiencies in communicating to solve urgent and
important problems.  So what should be the best focus of a pilot project that
partners the leaders in your organization with
Authentix Coaches?

Some analysis is required.  
Authentix Coaches are prepared to partner with
prospective sponsors of an Authentix engagement to arrive at an accurate
an
alysis for this purpose.  For example:

    Your revenues declined by 17.5% between 2007 and 2008, but per employee revenue
    rose from $55,900 to $59,100, or 3.8%.  This shows resilience on the part of your
    employees, but we must remember that the year-end for these figures was Nov 30, by
    which time the recession was not evident in Canada.  Therefore head office must
    expect that, absent a successful and well-targeted productivity program, the increase
    in revenue productivity of employees last year is unlikely to be sustained this year.  We
    also know that, as the boomer cohort, whose leading edge is now in the low 60s,
    moves into its late 60s, a sharp increase in the number of people who, until the 2008
    financial markets crash, were fuelling demand for your organization's output.  This
    analysis, together with the unfortunate reality of a current drop off in demand due to
    the onset of what is now clearly a North American recession, gives us some clues as to
    what the priority of a communications efficiency program at this time must be.  It
    must be directed to:

  • Making all functions in your organization, both front line and planning, more
    productive in identifying and attracting prospects for its output so that the
    decline in revenues is offset by market share gains
  • Possibly allowing for demand growth to be more concentrated toward less
    expensive products/services
  • Possibly incorporating more coaching in sales activities for prospects to recognize
    the value to them in current circumstances of unorthodox buying strategies
    centred on your organizations' offerings.

How can progress be accomplished in the directions clarified by such an
analysis?
Authentix Coaches
Getting Started with
Authentix Coaches

Recent research in the field of social intelligence reveals that the degree of
challenge felt by employees has a major impact on their cognitive performance:

Authentix Coaches help leaders put their skills in recognizing the degree of challenge subjectively
perceived by employees into precise calibration of their observations, questions, suggestions, requests,
and demands.  We do this through coaching in linguistic expressions that make full use of, and develop,
their capacities for empathy and authenticity.  In this way leaders can raise their skills in assuring that the
demands they place on employees challenge employees at a level that assures optimal cognitive
performance by employees.  One way of imagining how this can be done is by intuiting the connections
that exist between the functions of sensing, remembering, imagining, organizing, authenticating, and
expressing.  Leaders who work with us are able either to deepen or to speed their capacities for
accurately completing and integrating all these cognitive functions.

Our approach is guided by the idea of optimizing the present rationality of all the cognitive resources of
the people with whom we work, on which subject our President has written a widely acclaimed paper:  
"
Present Rationality: Psycho-linguistics in the Service of Purpose & Productivity."

When indicated by initial assessments, we help leaders translate gains in their skills of social intelligence
into an honouring in present time of the interests of all stake-holders affected by their team’s actions.  In
this way team performance amongst our clients rises dramatically.

We respond in writing to requests for proposals.  Our proposals include sections outlining the following:

1.        The situation in which our client’s interest in
Authentix expertise has arisen
2.        Proposed objectives and focus for an engagement
3.        The approach
Authentix would take if engaged
4.        Trade-offs between goals and time commitments
5.        Expected end-products and outcomes of value to the client
6.        Proposed terms of engagement, including our fee structure
7.        A promotional comment on the “
Authentix Advantage”

You may reach our President, Angus Cunningham, by phoning him at (Canada 01) 416.406.0082, or
emailing him at
angusc@authentixcoaches.com.


(c) 2009 by Angus Cunningham