Authentix group sessions are truly stimulating and enjoyable
ways to become more clearly aware of each others’ needs
and wants.  Becoming
consciously aware of my emotions or
moods can be very helpful in certain circumstances, and
practising IHXENs has helped me become aware that my
feelings often originate in my emotions or moods.  A
conscientious practitioner of Adlerian psychology in the
classroom would be able to use IHXENs, I believe, to
empower certain children to become consciously aware of
their emotions, which would save them having to learn this
lesson much later in life when it becomes more difficult to
undo earlier acquired habits whose existence and
dysfunctionality had escaped their notice.  Now that Angus has given us an overview of the entire
Eye-Zen suite of Rational Emoto-Linguistics and their synergistic relationships one to another, I
look forward to discovering more of the power of the
Eye-Zen process to solve both individual and
inter-personal problems.  Following Angus' suggestions for use of
Eye-Zen English in composing my
narratives of recent family history, I have come to quite a few new insights.  Moreover, after feeling
safe with Angus to express feelings of rage, or intense anger, or abject grief, or exasperation in the
carrying out my material responsibilities, I am learning to channel the energy of such socially
incorrect emotions to state what I don't like and suggest what might satisfy me.  I have also been
motivated to improve my diet.  Angus' book should be a bestseller!
-- Apr - Oct 2009
"Having meditated regularly for many years, I was suspicious at first of IHXENs. But the fact is I
cannot meditate just when I have strong emotions, which often arise when I am in public. So now I
continue regularly meditating and also practise IHXENs occasionally with a partner. This is resulting
in my experiencing virtually complete relief from having inadvertently let other people rely too much
on my natural sympathies for whatever plight they describe to me. I have hope this will, in due
course, facilitate the emergence in conversation of creative possibilities for putting the talents, skills,
and relationship assets of a small group to good use. I am also enjoying using the
Eye-Zen English
Starter Kit to refresh my knowledge and stimulate my thinking". -- Feb-Mar 2012
"In a session this month with Angus, I became specifically conscious that when I ‘find myself’ saying
I don’t want to ……..”, I then risk behaving obstinately for potentially spurious/false reasons.  I can
therefore now look forward to becoming increasingly conscious of what healthy and vitalizing options
will be emerging from
my pursuit, through Eye-Zen English principles, of equanimity". -- Jan 2013

"Angus' book is something I'll be watching out for. Workplace conflict arises because individuals,
especially leaders, are either too reactionary with their emotions, or stuff their emotions such that
they leak out in covert, indirect and insidious ways.  Good executive coaches help our clients
understand themselves better through reflective dialogue.  We also help our clients develop the skill of
discovering more and more accurately the honest subtleties of our emotions.  This helps everyone
concerned to be better prepared to express the parts of their emotions that need to be expressed in
ways appropriate for everyone in a conversation, which is to say without triggering hopelessly divisive
fight-flight-freeze reactions.

The 'Eye-Zen' process Angus is presenting in his book has the potential to be one of the most
powerful frameworks in a coach's repertoire.  I look forward to learning more about this potent,
practical, and essential  tool.  I predict many students of management and leadership will be learning
for a long time from Angus' process".
Mar-Apr 2015
Angus & Emma, his daughter,
enjoy a moment of "father and
daughter well-being":
Eye-Zen English Linguistics
IHXHEN Partnering Practice
Root Page of Services to Leaders
Authentix Coaches's Coaching Services
Finding the Equanimity to Make Productive Decisions
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Confidential WIP for a book on Eye-Zen English
Authentix Coaches' Home Page

“Angus and I have been working together with IHXENs (Eye-Zens) for nearly two years.  I was not at
first at all sure that these psycho-linguistics are of much practical use, at least in isolation, but
gradually I came to understand that they are extremely useful in two direct ways for me.  First, I now
have a presumption-free way to determine whether I am poised to act from equanimity and
communicate authentically or would be acting from haste, excitement, anxiety, or unnecessary
uncertainty.  Second, I now know that the information held in my emotions – both the strongest and
most painful ones and also the ones so mild that I wouldn’t have noticed them had I not practised
IHXENs – always proves, when I examine and evaluate it with Eye-Zen English psycho-linguistics, to
be very valuable.  More than that, Eye-Zen English has proved to be a practical tool in creating an
appropriate environment within which disputes can be resolved constructively.  For example, it has
proved to be extremely useful to me in developing a constructive and creative environment in
mediations and in ensuring that all aspects of a dispute are fully and fairly explored in an Arbitration.

I have found that Eye-Zen English can enhance the process of Non-Violent Communication (NVC)
(see note
1 below) in each of its 4 sequential steps:

1.
Observations: establish datums, or best presumptive facts;
2.
Feelings: determine the respective feelings or emotions of all parties;
3.
Needs: establish the respective values and/or needs; and only then
4.
Requests and proposals: suggest needed beginning to an otherwise ‘open’ solution.

IHXENs enlarge one's perspective in regard to the first step, provide a systematic process for the
second step, enable the third step to be fully explored, and help in creative verbalization of the fourth
step.

I hear that Eye-Zen linguistics can be applied in other language cultures.  If so, it could add a
significant component to the evolving theory of "Just Peacemaking" (see note
2 below), and would
thereby contribute significantly to the international programs and negotiations that form the basis for
developing sustainable peaceful settlements around the globe.  Such disputes can only become more
urgent, complex and intractable as the full effects of Climate Change emerge and large populations
need to move in order to survive.

I have enjoyed Angus’ shining intelligence and empathy.  I find his courage, creativity, and
persistence in bringing the value of proficiency in Eye-Zen English to our attention formidable.  I feel
his IHXEN-related aims are thoroughly honest, and I believe the world needs them realized. I wish
him all success in developing, promoting and implementing these insightful and valuable practices.   
Anyone can benefit from association with Angus, and his work merits responsible people’s attention
and support.”
-- Nov 2007 to Aug 2009

1:
"Nonviolent Communication, A Language of Life", by Marshall Rosenberg, Puddle Dancer Press (2003)
2: "Just Peacemaking: The New Paradigm for the Ethics of Peace and War", Glen H. Stassen, Editor, The
Pilgrim Press (2008)

“Continuously raising productivity while meeting escalating standards of quality assurance is
continuously demanding.  To avoid becoming workaholic heroes requires uncommon increments in
leadership capacities to fuel steadily rising team productivity at all levels, and we must accomplish
this amongst skilled people who come from many different cultural backgrounds and technical
disciplines.  Eight months ago we hired
Authentix Coach Angus Cunningham.  Attending weekly or
bi-weekly sessions with Angus, my senior people have maintained impressive growth in monthly
shipment volume and per-person productivity, and also gained insights into the meaning and
practice of high-performance teamwork.  Our progress is an inspiration to me personally, and in
particular has enabled me to recognize more accurately the latent talent that, once evoked, enables
each of us to enjoy growing.  We no longer have to keep twisting ourselves into conventional
psychological prescriptions for personal change.  Our culture is transitioning organically to a more
trustingly and prudently constructive and empathic one and I believe the best is yet to come.  Angus’
approach, in which vital truth is simultaneously an enlightening beacon and a practical objective in all
our conversations, is helping the senior people to tap the capacities we have as leaders to evoke more
of the potential for present initiative and productivity in every Dishonian.  Despite the difficult market
conditions facing Ontario manufacturers, our team is moving ahead to double our floor space this
year”
-- Feb 2008

"Having recently added staff to strengthen our AS9100 Quality Assurance program and purchasing
capability, Dishon now has a superb leadership team that I can trust to make excellent short-term
operating decisions in medium-term and long-term planning frameworks that I and our sales
leadership keep adjusting and articulating
" -- December 2008

Our Authentix program has resulted in the reversal of a long-standing profit decline.  After
developing excellent relationships with our senior people, our coach, Angus Cunningham, has helped
bring us together by virtue of a style of reliably honest, accurate, consistent, empathic, and clear
communications and a vision that has shaken out, sometimes painfully, the myths upon which we
had, for many years, been basing our decisions.  He has also contributed professional management
know-how, and modeled rational out-of-the-box thinking in our increasingly concerted problem
solving.  Today we have an attractive and inspirational new corporate self-image and a series of
researched new directions in which to invest our energies.  Although our customers expect severe
turbulence as GTA manufacturing continues to cope with inroads from the developing world, we feel
poised to renew our growth in a market that once only triggered our anxieties.  Moreover, we
continue to benefit from our coach’s concise emails to help us maintain our focus
” — August 2004

Combining corporate productivity with personal well-being has always been more art than science,
and hence a seemingly inaccessible goal to many.  We began our quest for work nirvana 7 years ago
knowing that an Employee Share Ownership Plan (ESOP) would be a part of it.  Having helped my
corporate team reach and communicate the balance among interests that a successful ESOP
requires, Authentix Coaches’ Angus Cunningham is now helping us realize larger aims through the
growing of an organically constructive culture, in which the values we bring from our home,
workplace and marketplace experiences are refined into an equitable, coherent and vital whole.  
Having a 2-hour coaching session each week with Angus is to find one turning the relentless pressure
of today’s working world into clarifying insights, intriguing intuitions, and focused initiatives in which
one feels a welcome degree of inner confidence, and often renewed energy.  Each session enables me
to reframe my sense of what is occurring in my world with such accuracy that my setting of priorities
and decision-making is not only making my own life, and those of my family members, less
workaholic, but also beginning to make the working lives of all our employees more productive and
enjoyable.  Having Angus coach us through the many transitions we know we now both must and
want to make is giving us, when the going gets tough, confidence that we “have it in ourselves” to
realize shockingly excellent success!
Feb 2007

I very much like your rejection of "change" in favor of "growth".  "Change" implies that something is
wrong and needs change.  "Growth" just means reaching out to fulfill one's potential.  A friend of
mine, who has a PhD and is the author of ”Something in the Air” and “The Choosing Tree”, and I are
writing a book for teenagers to be called "Your Life, Your Choice".  It is for kids who are trapped in a
dysfunctional family, especially one in which they are being seriously abused.  We just had a
discussion on the difficulty of writing a book whose purpose is to enable kids in such situations to
learn new skills to extricate themselves from their hellish circumstance.  The trick is to avoid any
language which tends to blame the kid himself.  Molly doesn't like me to say that certain ways of
thinking are "irrational" or "inappropriate" because for her these reactions are what she calls
"spontaneous".  Well, I know all this, and I understand that those "spontaneous" reactions are really
produced by irrational thinking.  But I agree with her that we need to discover a way of introducing
that important idea without the kid's feeling blamed or devalued.  Maybe this is something you have
discovered how to do!  If so, the more I can hear about it the better I'll like it!  In any case, your
discussion of balancing independence and dependence is brilliant!  I'm going to use it in my
discussion with my nephew.  I think that both the helper and the helpee can benefit from both NVC
and the IHXEN linguistic.  Practice of the IHXEN linguistic empowers people to say 'I
have anger'
instead of 'I
am angry'.  The latter way of describing one's situation implies that one's emotional
state is some kind of permanent property, rather than something that one can acquire some ability
to choose.
-- Sep 2008 to Nov 2009
Every now and then I think there may be some hope for the human race on this planet.  Usually
doesn't last long.  But
efforts like yours may actually turn the tide. - Aug 2010

For some years now Authentix Coaches’ concise manuscript “Vital and Thriving Truths (VTT)” has
been guiding us to pinpoint, and inspiring us to let go of, the accumulating pretences, pretexts,
postures, power plays, and political feints by which we were unwittingly undermining our efforts to
earn deeper trust in our relationships with both clients and colleagues.  The result is that cooperative
interdependence is now a growing feature of almost all our relationships.  An ever-ready reference on
my desk, VTT is also helping us create and practice habits of living that are yielding noticeably higher
levels of balanced personal energy.  We are now working systematically with VTT suggestions to
elaborate into practically meaningful ethics the values we have come consciously to know, through
intermittent experiences with an Authentix coach, are the true guarantors of durable success in our
field.  Having meals or coffee with Angus when he follows up on our abiding friendship is always
something I look forward to
-- Feb 2003 - Oct 2009

For more on the approach Authentix Coaches took with Dishon, click here.

For more on the approach Authentix Coaches took with National Hydraulics, click here.

(Shortly after this testimonial was received, we learned that Chant's ESOP launch offering had been taken up
by
90% of its permanent employees.  This figure compares with an average figure of 30 to 40% for ESOP
launch take-ups in the United States.  Three years in the making, it finally was launched with an undertaking
by senior people to engender a dynamic culture to be achieved through attention to "
aspirational value
disciplines" designed in consultation with Authentix Coaches).

For more on the approach Authentix Coaches took with Chant Construction, click here.
Project Management & Dispute Resolution
Manufacturing Productivity
Distribution & Technical Service Delivery
Organization Leadership & Employee Share Ownership
Public Service Website Leadership
IHXEN Partnering Session Facilitation
Financial Services Franchise Leadership
The ten testimonials below are evidence from clients, some pro-bono, of the
quality of coaching and writing provided by Angus to leaders confronting a
wide range of unique and difficult problems.

Before reviewing these testimonials, you may wish first to read a summary
narrative of the return, in hard dollar figures, from investment in time and
money (ROI) of one
Authentix client who, after acquiring proficiency in
working with "
I have X emotion now" statements (IHXENs), had
ASTOUNDINGLY successful measurable results.  (IHXENs are the
self-monitoring, centering, self-revelatory, safe, and trust-building observations
foundational to
Eye-Zen English).  If so, please click here.

Using the IHXEN syntactical structure honestly leads to unique, and initially
unexpectedly relevant and practical, insights).
 Contact information for
reference verification, where not provided below, is available on a
need-to-know basis on
application to Authentix Coaches.

Testimonials are available in each of a variety of client fields of activity.  Please
scroll down to find the
field of activity closest to the one of most interest to you:
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Dishon Limited is a Toronto-based manufacturer of component parts for mission-critical equipment
such as undersea oil rigs, nuclear reactors, and spacecraft.  Its customers include such global design
and manufacturing leaders as
AECL, McDonald Dettwiler, GE, and Cameron Controls.  Its productivity
and quality levels are, and must be, world competitive in its field.  Says
Ilan Dishy, second-generation
owner, and President, now building an additional plant in Mexico:
Ian D. Richards, Founder and President of an 8-person financial services firm.  Says Ian:
Some Testimonials
on the quality of coaching and/or writing

provided by
Angus Cunningham
Principal, Authentix Coaches
National Hydraulics and Dazit (now Tech Serv TSI div. of Matcom Inc.) serve the uptime
assurance needs of industrial automation operators in the western and northern sectors of the
Greater Toronto Area.
 Competing with larger distributors in components and parts supply, it has had
to distinguish itself by creating extra value through custom engineering and safety design and project
management, and by more accurate and resourceful 24/7/365 repair services.  The effort caused a
3-year decline in profits.  But in early 2004
Bill Boyko, spearhead of its extra-value development
program (and now Director of Technical Service & Sales of
Tech Serv TSI), hired an Authentix Coach
as a 2-day-a-week interim president with the mandate to create a market-driven strategic vision and
coach the top group into a professional organization.  Says Bill:
Chant Construction Limited is a 45-employee company committed to sustainable electrical energy
development through superlative project planning and a humanly energizing approach to
contractual and organizational productivity and individual well-being.
 It has established a
reputation for shockingly excellent service to power utilities in both Canada and the US.  Chant is now
engaged in a long-range plan to grow a culture in a way that its leadership knows will focus
employees on realizing sustained prosperity for the company as much as for themselves.  Says
Founder and CEO Ted Chant:
Thomas R. (Bob) Scott PhD is a retired Chief of Clinical Psychology at a U.S. Veteran’s Hospital,
former President of the Columbia Association for Rational Thinking, and Proprietor of the Truthtree
website for rational and scientific debate.
 The Truthtree website, one of Angus Cunningham's
favourites, is now growing rapidly in visitor traffic and the quality of visitors' debates.  Says Bob:
Executive Coaching
Christopher Walker is a Chartered Arbitrator (C.Arb.) with the Alternative Dispute Resolution
Institute and holds a PEng designation in both Canada and the UK.  He was the Founder and First
President of the International Cost Engineering Council, Past President of the (American) Association
for the Advancement of Cost Engineering , and has been involved in engineering projects across
Canada and internationally, ranging from $1 million to $20 billion.  He has worked at different times
on behalf of each of the major parties involved – owners, consultants and contractors.   A significant
part of this work has been helping to resolve disputes between all the stakeholders involved in any
enterprise – owners, backers, suppliers, workers, customers and society.  Says Christopher:

"Reading the Preface, I think it provides exactly the right flags to the reader to engage his/her interest
in the unconscious and incomplete truth, and just how universally damaging a lack of such interest
can be.  It really gives your work traction and opens up receptiveness to practice of the psycho-
linguistic “
This is my emotion now: …………..”  This is a practice I find very powerful and revealing.  It is
indeed one of the most important insights of our time, and it is not intuitively obvious
". -- May-Oct 2014
John A. Webb Ph D FSB, recently retired – after 41 years in the field of agriculture and food
processing – as Director of Emerging Science for Maple Leaf Foods:
International Finance
Per Kurowski, a former executive director (2002-4) of the World Bank and now an independent
consultant with expertise in energy and other fields of international finance, including regulation,
based in Washington, DC.  Having conversed and dialogued with Angus for 5 years,
Per says:

In situations in which we've learned that neither withdrawing nor fighting to eliminate those who
disagree with us are practical options for us, I've sometimes tried to take advantage of Angus' broad
experience in honesty-based problem-solving linguistics.  Honest 'Eye-Zens' are at the root of his
ability to verbalize accurately in virtually all circumstances.  Even with only little trials so far of Eye-
Zens, I feel sure his book is going to open doors to adventures in which readers will learn a way to
solve problems in real life at least as promising as a Gary Kasparov move is in a chess game.  I'm
looking forward over the next few months (between now and February when I shall see Angus again)
to trying IHXENs not only with my intimates and allies but even with people I find obtuse because
they seem addicted to ideologies I know to be demonstrably false.
Oct-Nov 2014
Book Writing
Mike Grogan has, since 2004, been a business coach serving small and medium sized organizations
as well as executives and managers of Fortune 500 companies.  A skilled facilitator, having worked
with the
Chief Executive Network and the Helzberg Entrepreneurial Mentoring Program, he leads strategic
planning retreats, mediates conflict, and leads workshops on leadership, management, selling and
accountability.   Says Mike:
Joan Pennings has retired from elementary school
teaching in the Ontario Catholic School Board. Mother of
three successful children, grandmother to four more
beautiful people, and the owner, and generous lender of a
small library of books written by many wise moderns.  
Says
Joan: