Authentix Coaches: Who We Are and What We Deliver

Consulted by many kinds of clients for 30 years, both individual & corporate, Angus has
helped many high-energy individuals engaged passionately in invention or design, and also
many organizations, for example:

Air Canada, Barbecon Central Converting, Barber Ellis of Canada, British Leyland, British
Steel, Canabond, Canada News Wire, Chant Construction, Cummins Engine, Dazit Production
Technology, Deft Software, Dishon Heart-of-Component Manufacturing, Dunlop Canada, Echo
Consultants, Federal Commerce & Navigation, GTE, Guardian Royal Exchange Insurance, Gulf
Canada, Heinz USA, Inteledigm Market Sciences, McKinsey & Company, Mitsubishi Heavy
Industries, National Hydraulics & Engineered Systems, Tyrrell Machinery, Weston Foods,
YMCA of Metropolitan Toronto, 241 Pizza.

Angus researches, recommends, and writes up enterprise process, practice, and organizational
issues & requirements; shapes business & market strategies; gains consensus to practical,
reputation-building values, ethics and strategies; makes multi-partner business proposals; and
works to evoke the best in his interlocutors through empathy and the sharing, development,
acceptance, and purchase of insight. He works face-to-face with both individuals and groups
and also by email using linguistic principles he has invented known as Eye-Zen English. He is
the author of the widely circulated manuscript "Foundations of Engaged Well-Being" and expects to
publish a book in 2010 or soon after. Recently, Angus has:

		Served as interim president of PTS Production Technology Support. See testimonial
		Led a small team of professionals from 3 small technology firms in the Greater Toronto
		Area to make a presentation to the National Research Council. Team gained NRC’s endorsement of the technical viability of a project to develop an IC engine with breakthrough emissions & fuel efficiency
		Authored two widely circulated executive coaching manuscripts: “Foundations of
		Engaged Well-Being”, which facilitates understanding of tried and true ways to work through the debilitating aspects of common untruths, and “Empathic Authenticity”, which organizes these ways into a coherent approach to balancing corporate prosperity with individual well-being
		Stimulated resumption of operations of a BIA (Business Improvement Area) after a
		murder triggered a complete breakdown in members’ abilities to cooperate. Angus’ work enabled City Council to trust the BIA enough to fund a much needed new parking facility
		Enabled a cash-strapped and floundering 3-year effort to introduce an Employee Share
		Ownership Program to succeed spectacularly in a setting where profits had fallen and hopes were flagging. See testimonial
		Empowered the leadership of Dishon Limited, an Ontario-based manufacturing company
		to sustain continuous productivity gains and expand to be bringing on-stream a new Mexican plant. See testimonial.

1980 to 1990. Founder and President of Systemtree, a management consultancy that evolved into a 5-
person system integrator. Systemtree’s achievements included:

		for YMCA of Metro Toronto: design of marketing structure, strategy, process & system support for
		the Y’s building program of the 80s
		for Federal Commerce & Navigation: market research presentation enabling a $10MM corporate
		divestiture of an engineered equipment division
		for Canabond: creation of world’s first real-time security quotation and trading system based on
		open-industry standards (70 bond-trading stations in Toronto and Montreal)
		for 241 Pizza: one-number order-processing and decision-support system that helped client grow
		from 1 to 100+ stores
		for Mitsubishi Heavy Industries: designed a distribution strategy for launch and penetration of US
		marine & industrial markets with a new heavy-duty diesel engine.

Early Career. Corporate Management. Worked for following employers:

		*Cummins Engine Company*, participated in Cummins’ penetration of the UK, Indian, Mexican, and
		Asia/Pacific markets as a Liaison Engineer, Account Manager, Affiliates Administrator, and Administration Director.
		*McKinsey & Company*, global consulting firm focused on top management clients, served on senior
		consulting task forces with major organizations (such as Air Canada, Dunlop, GTE, Gulf Canada, Heinz, Mitsubishi Heavy Industries, Weston Foods) in Canada, USA, UK, and Japan as an Associate and Engagement Manager.
		*Barbecon*, now a division of UniSource, as VP Marketing, and later as SVP of a 400-employee
		manufacturing division, recruited and coached a 5-person team that empowered the company’s 1,200 employees to reverse a long-standing market-share decline and become the leader in introducing profitable new products to the graphic arts industries – an achievement that materially helped the company to triple its profits and it’s owners to realize a major capital gain.

Formal Education. BA in Mechanical Sciences (Power Systems Major) from Cambridge University plus 1-
year post-graduate research in IC engine configurations; MBA (Finance Major, Dean’s List) from Wharton
School of the University of Pennsylvania.

Who We Are

Authentix Coaches was founded by Angus Cunningham to make
available the learnings from his career as an engineer, corporate
executive, management consultant, entrepreneur, writer, and leadership
and corporate insight development coach. Over the last 17 years Angus
has been articulating the Authentix coaching principles, drawing on a
lifetime's experiences in persistent devotion to truth and vitality in
words -- the outcome of early recognition by his parents and mentors of
a value that is precious in serious fields of endeavour (and some not so
serious!). He seeks to serve particular client needs with the help of
selected partners whom he qualifies in IHXEN-based leadership
linguistics, also known as Eye-Zen English.

Authentix Coaches
div. SRL Systemtree Resources Ltd (est. 1980)

Angus developed Authentix Coaches' debateMATES program while serving a 6 months' mandate as
President of WCB Toastmasters in downtown Toronto in 1999/2000, during which period the membership
went from under 20 to over 40. debateMATES' has so far been restricted to debates in which the issues of
skeptics as to the criticality of addressing climate change (NOT global warming, which is a misnomer
enabling existing entrenched interests to avoid change) to achieve world stability are responded to with
scientifically sound data.

What is Angus most proud of? Well apart from his inordinate pride in his incredibly decent daughters,
Rebecca and Emma, he's most proud of being invited to a fabulously overflowing dinner in celebration of
the successful establishment in Toronto of a "Boat People" family from Saigon. He hopes to cap that with
the publication of his new book project, tentatively titled "Presumption Free! Solving Problems Together in
Equanimity".

Angus Cunningham BA(MechSci) MBA
Coach to Entrepreneurs, Consultants, Executives, & Professionals

“Seeking equanimity, or
at least poise, before
either excitement or
comfort, today’s leaders
develop and share
insight, sow inspiration,
and apply our passions
to advancing not only
our own aims but also
those of our families,
clients, and supporting
communities”