Services to Leaders SPSP: Strategic Positioning, Structrure and Process |
Do you believe that economic environments change too fast to justify sophisticated planning? What justifies the work of upgrading any formal budgeting/planning process is the capacity of the new process to facilitate creation of relevant, reliable, and durable new insight into the issues of the enterprise. So, while circumstances have never changed so rapidly as they are changing now, insight into what trends are stably changing is always valuable. Insight? How does one acquire insight? |
Testimonial National Hydraulics and Dazit (now Tech Serv TSI) serve the uptime assurance needs of industrial automation operators in the western and northern sectors of the Greater Toronto Area. Competing with larger distributors in components and parts supply, it has had to distinguish itself by creating extra value through custom engineering and safety design and project management, and by more accurate and resourceful 24/7/365 repair services. The effort caused a 3-year decline in profits. But in early 2004 Bill Boyko, spearhead of its extra-value development program (and now Director of Technical Service & Sales of Tech Serv TSI), hired an Authentix Coach as a 2-day-a-week interim president with the mandate to create a market-driven strategic vision and coach the top group into a professional organization. Says Bill: “Our Authentix program has resulted in the reversal of a long-standing profit decline. After developing excellent relationships with our senior people, our coach, Angus Cunningham, has helped bring us together by virtue of a style of reliably honest, accurate, consistent, empathic, and clear communications and a vision that has shaken out, sometimes painfully, the myths upon which we had, for many years, been basing our decisions. He has also contributed professional management know-how, and modeled rational out-of-the-box thinking in our increasingly concerted problem solving. Today we have an attractive and inspirational new corporate self-image and a series of researched new directions in which to invest our energies. Although our customers expect severe turbulence as GTA manufacturing continues to cope with inroads from the developing world, we feel poised to renew our growth in a market that once only triggered our anxieties. Moreover, we continue to benefit from our coach’s concise emails to help us maintain our focus” — August 2004 |
Authentix Coaches has found that the following definition is helpful to people challenged to acquire insight: Insight is won by the discipline/capacity of focusing curiosity, intuition, and verification with evidence in order to gain a clear and deep understanding of the intrinsic, often hidden and perhaps complex, nature of a situation, problem, opportunity or option of relevance to the goals of one's team. One rarely arrives at broadly useful insight into either markets or practices without deliberate, and experienced assembly of component "micro-insights". People on the "firing line" usually have such "micro-insight", but only a few can articulate it to others; and fewer still can assemble micro-insights into "macro-insight" of value to the whole enterprise. Yet it is the assembly of precious micro-insights and their transformation by conscious leadership into carefully articulated macro-knowledge that actually informs and motivates implementers on the firing line to perform more productively. So, as a leader, you must provide, in addition to a culture geared to productivity in your market environments, expertise in synthesizing and disseminating insight to produce the authenticity needed to win, satisfy, and hold customers -- profitably. |
Authentix Coaches |